Since 2024✦Riyadh · Saudi Arabia
Brand strategy✦Visual identities
Independent creative studioSelected works — 01/05
Ornate antique gold frame with a transparent center
✦VICTORIAN
DESIGN
BRAND STRATEGY & DESIGN

We build Saudi brands that feels victorian

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A few names we have had the pleasure of shaping
KJ SKIN✦MISK✦NAJDI✦SABEEL✦HUNAIN✦NOURA✦ATLAS✦WADI✦KJ SKIN✦MISK✦NAJDI✦SABEEL✦HUNAIN✦NOURA✦ATLAS✦WADI✦
01 / The studio
❧

Some things
deserve to linger.

Victorian Design is an independent branding studio for founders who want their brands to feel as considered as the work behind them.

Named for an era that understood the power of detail, atmosphere, and ceremony, we build identities with a sense of place — rooted in Saudi culture, refined for the world.

Explore the work ↗
Made for the beautifully particularRiyadh / Saudi Arabia
02 / Selected work

Recent arrangements

Identity, packaging, and digital worlds for brands with something to say.

A gilded frame and layered brand materials on a dark studio table✦
Brand Identity

Sadaf House

01

A quiet, tactile identity for a house of objects with a point of view.

Burgundy fragrance bottle surrounded by parchment and bronze packaging pieces✦
Packaging

Misk Atelier

02

An olfactive world translated into glass, paper, and a signature mark.

Botanical design study pinned to an aged wall with paper and textile✦
Editorial

Noura Objects

03

A visual language built from collected fragments and modern restraint.

Burgundy framed Saudi editorial artwork✦
Digital

Wadi Journal

04

An editorial digital home for stories that deserve a slower read.

Antique packaging and a dark burgundy perfume bottle✦
Brand Identity

Huna Studio

05

A warm, assured identity for a new kind of hospitality.

Antique gold frame displaying a cream identity print✦
Editorial

Atlas Editions

06

A collector's identity for independent books and beautiful ideas.

✦

“The best brands do not simply look beautiful. They leave a trace.”

— Victorian Design, on making an impression
03 / Why us

Good taste
is only the beginning.

Strategy gives beauty somewhere to go.

01

Thoughtful by nature

Every decision has a reason, from the story we tell to the paper it lives on.

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02

Rooted here

We understand the nuance of building a Saudi brand with a global point of view.

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03

Built to endure

Our identities are designed for the first impression and the hundredth.

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04 / Client love
❧

Words we
keep.

“They understood the feeling before we had the words. The final identity feels like us — just more completely.”
Leen Al-MutairiFounder, Sabeel House
“Every detail carries intention. It is rare to find a studio that can be both so strategic and so beautifully exacting.”
Omar Al-HarbiFounder, Noura Objects
05 / Start a project

Bring us your
beautiful idea.

Tell us a little about what you are building, and we will be in touch with the next thoughtful step.